Prepare for a visual feast as we announce the winners of the esteemed Pentawards 2023, a celebration of the pinnacle in packaging design.
Prepare for a visual feast as we announce the winners of the esteemed Pentawards 2023, a celebration of the pinnacle in packaging design. This year’s honours were unveiled at a ceremony in London, showcasing top talent from around the globe.
The ceremony, held in London, recognised outstanding packaging design worldwide. Notable winners include Backbone Branding from Armenia, securing nine awards, Italy’s Auge Design with six wins, and James Cropper Luxury Packaging collecting six awards.
In an exciting collaboration, Pentawards joined forces with Pantone to introduce a Special Award for the best use of colour.
This addition stemmed from Pantone’s feature in the Pentawards’ Trends Report of 2021. Noteworthy winners utilized colour innovatively, disrupting markets with purposeful packaging design. Studio Tumpić/Prenc’s Istriana bottle design, inspired by Roman containers and adorned with bold colours from Istrian earth, was a standout.
Key trends identified by the jury included statement designs promoting recycling, innovative use of paper for eco-friendly unboxing experiences, and packaging elements with a purpose and positive impact. In addition to Platinum Awards, Special Awards recognised remarkable achievements.
The Diamond Award, Pentawards’ highest honour, was awarded to Auge Design for Casa Marrazzo 1934. This design captured a brand’s nostalgic essence through sophisticated and warm illustrations on clear glass jars.
Auge Design earned Design Agency of The Year, and Bosai Gift by Drawrope won the Design With Purpose Award. Elisava Barcelona School of Design and Engineering was named Educator of The Year, and the NXT-GEN Best Student Work went to Muety, Yun Zhu from the Kuwasawa Design School in Japan.
Luxury exudes from Zenpack’s Platinum Award-winning packaging for BigFace Coffee, demonstrating flawless edges, minimalistic labels, and a QR code for farm data. Auge Design’s work for Pick Up! brought a vibrant, youthful look to the brand, while Xiaomi’s Mi Earphones Explore packaging wowed with its use of moulded natural fibre.
This year marked the 17th edition of the Pentawards, attracting over 2,000 entries from 70 countries. The competition showcased the best in packaging design, with prominent judges from brands like LEGO, PepsiCo, and Pentagram.
Explore the full list of winners on the Pentawards website and revel in the creativity shaping the world of packaging design.
