Purple Coffee Co.

Designing a Distinctive Identity for Purple Coffee Co.

Disciplines

Branding
Packaging Design
UI/UX Design
Web Design

Overview

Fort Greene Creative collaborated with Purple Coffee Co. to craft a bespoke brand experience that transcends traditional boundaries. Our partnership encompassed the creation of a cohesive brand identity, visually captivating packaging, intuitive UI/UX design, and an engaging web presence. Through a fusion of creativity, innovation, and British craftsmanship, we aimed to establish Purple Coffee Co. as a distinctive and memorable player in the coffee industry.

Distilling Essence into Branding and Packaging

In the realms of branding and packaging design, our mission was to distil the essence of Purple Coffee Co. into visually striking assets that resonate with consumers. Embracing the brand’s vibrant personality and commitment to quality, we developed a logo, colour palette, and brand elements that exude energy and sophistication. Our packaging designs echoed this sentiment, with each detail meticulously crafted to enhance the product’s allure and elevate the overall brand experience.

Elevating Digital Experiences Through Intuitive UI/UX Design

Our focus on UI/UX design aimed to elevate digital experiences for Purple Coffee Co. customers. By prioritising user-centric design principles and intuitive navigation, we ensured that every interaction with the brand’s digital platforms is seamless and engaging. From browsing product offerings to completing purchases, our designs prioritised simplicity, functionality, and visual appeal, enhancing the overall user experience and fostering long-term customer loyalty.