Ribble Cycles

Revolutionising the Bike Buying Experience with Seamless UI/UX Design.

Disciplines

UI/UX Design
Branding Design
Strategic design
Digital design

Overview

Our collaboration with Ribble Cycles was to reimagine the bike buying experience, focusing on enhancing the customer journey and streamlining the organisation of content. Our goal was to make the transition from choosing to purchasing a bike seamless, intuitive, and enjoyable for users.

Mobile_screens_Ribble_cyles

Mapping the Ideal Customer Journey

Our approach began with a comprehensive analysis of the existing customer journey, identifying pain points and areas for improvement. Through meticulous wireframing and prototyping, we crafted a roadmap that optimized the flow of information and interactions, guiding users effortlessly through the buying process.